About Cross Media Marketing Campaigns

Cross Media Marketing (CMM) campaigns are products for increasing sales, marketing your services, for example, offering time-limited discounts, announcing promotions. A CMM campaign is aimed at a list of contacts you are targeting and is made up of some combination of Media Elements: printed materials, e-mail messages, SMS (text messages), non-print products, and web media in the form of personalized URLs (PURLs). Campaigns are also made up of Activities that you schedule, for example, a postcard may need to be mailed or an e-mail sent.

Tip: A PURL is a link (URL) to a web site personalized for a particular contact (recipient). For example, when Mary Smith clicks the link to visit the site, she lands on a page that greets her with the message "Hello, Mary! Flash sale - 10% off everything and free shipping!"

Examples campaigns could be:

An invitation to an event.
An e-mail sent out to your contact list. The e-mail includes a link to a personal website where contacts can accept the invitation. You can track the number of respondents.
A constantly running campaign based on birthdays. Every year a card is sent to contacts as their birthday approaches. The card offers contacts a one-time 20% discount during their birthday month.
A promotion to generate leads. A card with a QR code is sent out encouraging contacts to register for a promotional event (such as joining a gym in January). The QR code takes a contact to a PURL website where they can register. Follow-up e-mails or SMS can remind contacts to register or can thank them for registering. Some number of contacts who register early may also be rewarded with a gift such as a T shirt or pen.